Speaking to a packed audience at Longwood Gardens, October 21, 2005 for the Stroud Center’s signature event, The Water’s Edge, William McDonough, a world-renowned architect and designer mesmerized the 460 attendees with his vision of the future and indicating that the future is now.
“Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, soil and power — economically, equitably, ecologically and elegantly enjoyed,” was McDonough’s message.
He outlined the many projects he and his partners are working on to exemplify his philosophy of the Next Industrial Revolution. Items designed using the cradle to cradle approach rather than the cradle to grave model range from upholstery fabric that contains no harmful chemicals, to Chinese cities of two million people powered by solar energy, to growing food on rooftops for large apartment buildings.
Indeed inspirational and thought provoking, he ended his riveting presentation emphasizing the necessity to strive for a sustainable future — before the next generation shouts, “What were you thinking?”