The Stroud Center’s latest campaign is raising awareness and reaching new audiences.
We’ve received comments from friends. We’ve surprised our supporters. We’ve had family shout to us from the other room, “You’re on TV!” Beginning in September, the Stroud Center launched its new campaign, Follow the Rivers. Our goal is to stop being a “best-kept secret” in Pennsylvania, and it’s working!
As an organization driven by science, we sometimes lose sight of the need to promote the good work we do. The reality is that without you, our supporters, we simply cannot produce the trusted science needed for successful stream and river conservation, respond to ad hoc needs, or offer educational programming at low or no cost to deserving schools and communities. Without new supporters, we cannot continue to thrive.
A Focus on Chester and Lancaster Counties
Our investment in advertising, made possible by a gift dedicated to marketing and communications, has focused on reaching new audiences within Chester and Lancaster counties in Pennsylvania. Why? Many area residents know us already. Maybe they attended one of our science talks. Maybe their children visited us on a school trip. Or maybe we’ve planted trees on their property. Reminding them of our mission is essential to securing their support.
Let Us Know!
If you’ve seen our ads on your TV, phone, or computer screen, we hope you smiled. We hope you are reminded of our dedication to clean water and healthy streams and the impact we’re making in your community.
If you have suggestions for regions eager for our presence, that is helpful, too! Please contact us at communications@stroudcenter.org. Together, we can continue to protect fresh water.
